Line-up with a message for Ben & Jerry’s

Brand activation

BlueLuna produced a unique line-up of artists for the #Allflavours concert by Ben & Jerry’s on September 15 2016, related to the message of the evening: in today’s diverse society, let us not be so quick to judge each other, and let us not shut anyone out.

The line-up consisted of artists including Marle Thomson, Sabrina Starke and Derek Otte. Typhoon was the surprise act. These artists speak up for diversity in the Netherlands, and against the polarisation in society. The money raised from the entrance for the event was partly donated to the IEDER1 foundation, that works for these causes.